30 MAY, LONDON 2019: To mark the launch of the new Hard Rock Hotel London, the property has partnered with tailor to the stars, Gresham Blake, to design the hotel’s new uniform collection with the help of award-winning singer-songwriter Rag ‘n’ Bone Man, alongside Slaves guitarist and vocalist, Laurie Vincent.

Pairing legacy with contemporary style, the full collection of 10 outfits plus accessories encapsulate quintessential British style with an anti-establishment edge, and most pieces include the exclusive print designed by Gresham, merging images of classic British rock stars inspired by the Hard Rock’s musical heritage and of course, London itself.

Ian Fletcher, General Manager of the new Hard Rock Hotel London said: “Music is in our blood and as this is the first time the Hard Rock brand has launched a hotel in the UK, it was important that British style and London’s musical heritage shone through on every detail of the hotel including our staff uniforms. We’re looking forward to welcoming guests, offering them a Hard Rock London experience as soon as they walk through our doors.

Putting their own signature style on the collection, Rag ‘n’ Bone Man and Vincent collaborated to design a long-tailored coat which combines Rag ‘n’ Bone Man’s own tartan pattern with Laurie Vincent’s artwork featuring in the lining of the jacket. On his unique and care-free style, Rag ‘n’ Bone man said:

I’ve never had a stylist and don’t intend on having one. I reckon a lot of people feel pressured into dressing a certain way to ‘look the part’ but I don’t really care as long as I’m comfortable”.

Blake has managed to bring together the spirit of London and the building’s iconic music history by creating a timeless collection, representative of British music and culture past and present.  

On his new collection, Gresham Blake said: “The collection exhibits a lot of rock idols shown through the printed linings, t-shirts, pocket squares and scarves and we have designed British woven cloths specific for Hard Rock Hotel London.

The 900 room Hard Rock Hotel London will pay homage to the site’s rich history through interior design and carefully curated music memorabilia displays featuring items from a host of musicians from all over the world.

As a Hard Rock fan from childhood, Laurie spoke on his memories of the Hard Rock Cafe in London when visiting as a child:I didn’t want to sit and eat, I just wanted to wander around and stare in wonder at all the music memorabilia.”

Hard Rock Hotel London accommodates two vibrant bars and a lively Hard Rock Cafe® – the second Hard Rock Cafe to open in the Capital City. Guests of Hard Rock Cafe Oxford Street can enjoy fresh, high-quality items from Hard Rock’s menu, filled with new and exciting cocktail creations and classic American cooking. With 370 seats, the hotel’s Hard Rock Cafe is set to be the ultimate Central hang out. Combining an elevated food and drink offering with weekly live music performances, celebrating both local London and international talent, the cafe offers an electric atmosphere, perfect for all occasions – from lunch meetings to after work drinks.

Now open on the corner of Oxford Street at Marble Arch, guests will be placed just steps away from the very best the capital has to offer. From chic boutiques and world-famous department stores, to historic theatres and world-class restaurants in London’s West End, Hard Rock Hotel London is sure to inspire and excite in equal measure.

For more information on the hotel opening, please visit


For more information on Gresham Blake, please visit www.greshamblake.com

For further information on Hard Rock London, please visit the team at Exposure hrhlondon@exposure.net

Hard Rock International

With venues in 76 countries,
including 184 cafes, 27 hotels and 12
casinos, Hard Rock International (HRI) is one of the most
globally recognized companies. Beginning with an Eric Clapton
guitar, Hard Rock owns the world's most valuable collection of
music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and
music-related merchandise available in Rock Shops and online at https://shop.hardrock.com.
HRI owns the global trademark for all Hard Rock brands
including Hard Rock Live performance venues. The company owns,
operates and franchises Cafes in iconic cities including London, New York, San
Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages
hotel/casino properties worldwide. Destinations include the company’s two most
successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned
and operated by HRI parent entity The Seminole Tribe of Florida, as well as
other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach,
Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming
new Hard Rock Cafe locations include Piccadilly Circus and
Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain and Chandigarh,
India. New Hard Rock Hotel, Casino or Hotel & Casino projects
include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid,
Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In
2018, Hard Rock International was recognized as a Forbes
Magazine Top Employer for Women and Land Operator of the Year at the Global
Gaming Awards. For more information
on Hard Rock International visit www.hardrock.com.

About glh Hotels

glh stands for Great London
Hospitality and is London's largest hotel owner-operator, creating memorable
moments for guests whilst delivering unforgettable hospitality. With over 5,000
rooms and 130 meeting and event spaces across 17 outstanding locations, glh is
at the heart of London hospitality. Including Amba, every, Guoman, Thistle and
the newly launched Thistle Express, glh’s portfolio of hotel brands provides
guests with the perfect slice of local city life, whatever their purpose of
their stay.